As a seasoned professional with over three decades of experience, I bring a unique blend of creative expertise, business acumen, and a passion for continuous learning to any organization.
As an innovative Art/Creative Director and Marketing strategist, I bring over 25 years of experience crafting compelling visual narratives and building successful brands. I combine deep creative expertise with sharp business acumen, having founded and scaled multiple ventures from concept to profitability. My entrepreneurial journey includes owning and operating a thriving home inspection business, which I grew from a startup to a six-figure revenue company in less than three years. This hands-on business ownership experience has given me invaluable insights into all aspects of running a successful enterprise. My unique problem-solving skills and attention to detail, honed through both business ownership and FAA pilot certification, ensure precision and calm decision-making under pressure. I have a proven track record of elevating brand identities, optimizing marketing strategies, and consistently exceeding client expectations in fast-paced, ever-evolving environments.
My career began in advertising and design, where I spent approximately 30 years honing my creative skills and developing a deep understanding of brand communication and visual storytelling. This fast-paced industry taught me strong problem-solving abilities, meticulous attention to detail, and the capacity to meet demanding deadlines.
In a move that showcases my adaptability and entrepreneurial spirit, I founded and operated a successful home inspection business for four years. This venture allowed me to develop and apply a range of crucial skills. I immersed myself in all aspects of business management, from strategic planning to daily operations, gaining invaluable hands-on experience in running a small business. Working directly with clients, I honed my ability to communicate complex technical information clearly and professionally, enhancing my customer service skills.
The technical nature of home inspection required me to develop expertise in assessing building structures, systems, and potential issues. This role demanded both meticulous attention to detail and a broad knowledge base, further expanding my analytical capabilities. I became adept at producing comprehensive, easy-to-understand inspection reports, combining technical accuracy with clear communication – a skill that bridges my creative background with more technical fields.
Perhaps most challenging was the need to balance multiple inspections, report writing, and business management tasks, often under tight deadlines. This experience significantly enhanced my time management skills and ability to prioritize effectively in high-pressure situations.
Currently, I’m pursuing a new challenge: training to become a pilot. This ongoing aviation education further showcases my dedication to lifelong learning and enhances my skill set in several key areas. I’m developing a deep understanding of aircraft systems, navigation, and meteorology, demonstrating my capacity to quickly absorb and apply technical information in high-stakes environments.
Aviation demands quick, accurate decision-making based on multiple factors, and this training is honing my ability to assess situations rapidly and make sound judgments under pressure. As a pilot-in-training, I’m gaining thorough knowledge of aviation laws and regulations, showcasing my attention to detail and ability to work within strict regulatory frameworks.
Flight planning and execution involve constant risk assessment and mitigation, skills that I find highly transferable to business contexts. Clear and concise communication with air traffic control, crew members, and passengers is crucial in aviation, further developing my already strong communication abilities. The aviation field requires ongoing education to stay current with new technologies and procedures, aligning perfectly with my commitment to lifelong learning.
This diverse journey – from advertising and design to home inspection and now aviation – positions me as a uniquely qualified professional. I offer a rare blend of creative thinking, business insight, technical knowledge, and adaptability. My experience allows me to approach challenges from multiple perspectives, whether they require creative solutions, technical understanding, or business acumen.
I’m excited about the possibility of bringing this unique combination of skills and experiences to a forward-thinking organization. My ability to excel in varied fields demonstrates my versatility and capacity to adapt to new challenges. I believe this multifaceted background can add significant value to any team looking for a professional who can bring fresh insights and a diverse skill set to the table.
Mar 2020 – Oct 2023, Houston, Texas
Founded and operated a successful home inspection business, demonstrating entrepreneurial spirit and business acumen alongside technical expertise.
Apr 2018 – Apr 2020, Houston, Texas
Orchestrated initiatives to completely revise all marketing materials of NeuraLabel brand. Lead ongoing redevelopment of corporate web site. Devised process to significantly reduce collateral creation cost by spearheading development of in-house studio. Achieved 53% increase in email engagement while reducing customer attrition by 55%. Increased number of online leads by 65% while significantly reducing lead costs. Collaborated with outside marketing agency and vendors.
Mar 2014 – Oct 2017, Houston, Texas
Optimized development, design, and production of PULSE marketing communications materials, served concurrently as technical lead for major corporate rebrand. Drove consistent execution of marketing materials across multiple channels. Led creation of presentations for executive team and designed numerous internal and external communications deliverables, including assessing, designing, and implementing process improvement for company-wide presentation development. Collaborated with outside advertising and marketing agencies.
Jul 2008 – Apr 2014, Las Vegas, Nevada
Founded and operated a full-service design agency, showcasing entrepreneurial drive, creative leadership, and business acumen across multiple industries.
Oct 2009 – Nov 2010, Las Vegas, Nevada
Led creative design and project development while managing all aspects of production for a dynamic advertising agency. Directed a cross-functional team of six professionals across web design, production art, copywriting, and video production. Played a pivotal role in client relationships and project execution for major accounts.
Art Director, 2007 – 2009, Las Vegas, Nevada
Art Director, 2004 – 2007, Las Vegas, Nevada
Art Director, Oct 2001 – 2004, Las Vegas, Nevada
Art Director, Dec 1998 – 2001, Las Vegas, Nevada
Graphic Artist, 1994 – 1998, Odessa, Texas
Graphic Artist, 1991 – 1994, Odessa, Texas
The University of Texas Permian Basin – 2009
Federal Aviation Administration
The University of Texas Permian Basin – 1995
Federal Aviation Administration
My passion for color photography allows me to explore and capture the world’s diverse palette. This hobby not only sharpens my eye for composition and visual storytelling but also enhances my ability to create compelling imagery in my professional work. These images are just a small sample of the many I have created.
Nayarit, Mexico
Queen Elizabeth II Royal Botanic Park, Grand Cayman
Bora Bora, French Polynesia
Nayarit, Mexico
Bora Bora, French Polynesia
Nevada, USA
Florida, USA
Texas, USA
Through black and white photography, I’ve honed my skills in recognizing contrast, texture, and form. This artistic pursuit has deepened my understanding of visual communication, directly influencing my approach to design and creative direction in the professional realm.
Texas, USA
Texas, USA
Louisiana, USA
Texas, USA
Louisiana, USA
Texas, USA
Georgia, USA
Texas, USA