Throughout my multifaceted career spanning over three decades, I’ve had the privilege of working on diverse projects that showcase my evolving skill set and passion for innovation. From crafting compelling visual narratives in advertising to building a successful home inspection business, and now pursuing aviation, each experience has contributed to my unique professional perspective. Below, you’ll find a curated selection of my best work, demonstrating my expertise in creative direction, business management, and technical proficiency across various industries. These projects reflect not just my professional journey, but also my commitment to continuous learning and adaptability in an ever-changing business landscape.
This dynamic logo for "The Garage" captures the essence of 1970s muscle cars. A bold red "G" takes center stage, framed by chrome-like accents reminiscent of classic car badges. The design incorporates a stylized V-shape, evoking a car's front grille, with a hint of blue suggesting a windshield. A racing checkered flag element completes this retro-inspired, high-octane brand identity.
This appetizing image showcases a smothered burrito in a rustic, homestyle setting. The burrito, adorned with cheese, sauce, and olives, sits atop fresh lettuce and tomatoes on a dark plate. Surrounding elements like fresh produce, a candle, and decorative pottery create a warm, inviting atmosphere, perfect for Taco Villa's point-of-sale and advertising materials.
This innovative marketing piece for Bally Technologies showcases a futuristic design centered around a slot machine image. The multi-panel brochure features vibrant purple and blue hues with dynamic light trails, emphasizing the high-tech nature of Bally's products. The integrated DVD and text highlighting "View Display Manager" indicate the inclusion of audio-visual content, creating an engaging, multimedia experience for potential casino clients.
This clean, modern logo for Landcraft effectively elevates the company's image to a corporate level. The stylized plant icon, with its blue sun-like top and green leaves, cleverly represents both landscaping and the desert environment. The bold, sans-serif typeface adds sophistication, while the tagline emphasizes environmental responsibility. The color palette of blue, green, and black perfectly captures the essence of a professional landscaping company in the Southwest.
This image showcases a sleek and professional product brochure for Neuralog, a company specializing in hardware and software for the oil and gas industry. The brochure features a modern design with a dark grey cover displaying the Neuralog logo. Inside spreads reveal a combination of geological imagery, likely representing oil field data, and technical illustrations of their software interfaces. The use of green accents adds a fresh, dynamic touch to the predominantly dark color scheme. The layout effectively balances technical information with visually appealing graphics, demonstrating the company's expertise in providing solutions for geologists worldwide.
This logo design for Three 17 Inspections effectively communicates the nature of the business while incorporating visual elements that represent the service area. The central image of a house within a shield-like shape immediately conveys the focus on home inspections. The bold typography of "THREE 17" stands out prominently, creating a strong brand identity. The inclusion of a stylized Houston skyline at the bottom of the logo cleverly indicates the service area. The color scheme of yellow, black, and blue creates a professional and trustworthy appearance, while the overall design has a modern and dynamic feel suitable for a real estate-related business. The logo successfully balances informative elements with an appealing visual style.
This eye-catching promotional image showcases magician Hans Klok's show at Planet Hollywood, Las Vegas, featuring celebrity guest Pamela Anderson. The design captures the essence of a magic performance with its dramatic, fantasy-like composition. Klok is prominently featured in the foreground, his hands gesturing dramatically, while a stylized image of Anderson appears to float above, surrounded by magical effects. The bold typography and celestial background add to the theatrical atmosphere, effectively promoting the high-profile casino show on various marketing materials including billboards, posters, and signage.
This product photo showcases the NeuraLabel 300X, a high-volume desktop label printer. The image highlights the printer's robust design, featuring a large roll of multi-colored labels being fed through the machine. The printer's compact yet industrial-grade build is evident, with its black body and visible paper path. The photo effectively demonstrates the 300X's capability for full-color, high-volume label printing, appealing to small businesses and industrial users seeking professional-quality label production.
This image showcases the cover of the 2016 Debit Issuer Study for Pulse Network. The design features a warm, inviting photo of a smiling man using a mobile card reading device, representing a typical debit card transaction. The cover's clean layout includes the study's title and "Executive Summary" text, along with the Pulse logo. The use of blue and orange accents adds a professional yet dynamic touch. The non-standard size and high-quality printing with metallic inks demonstrate attention to detail, ensuring this publication stands out among typical office documents.
This appetizing image showcases a Double-Decker Taco from Taco Villa, surrounded by fresh ingredients. The taco, filled with meat, cheese, and topped with a tomato slice, takes center stage. Colorful peppers, tomatoes, and cilantro add vibrancy, while decorative pottery and textured fabrics create a rustic, authentic Mexican atmosphere. The composition effectively highlights the product for use in various marketing materials.
This logo design for Hub Hotels showcases a sophisticated and minimalist approach. The stylized "H" is creatively formed by two curved lines that meet at the base, creating a sleek and modern symbol. The white icon stands out sharply against the blue background, ensuring high visibility and recognition. The typography below the symbol is clean and uncluttered, complementing the simplicity of the logo design. Although the project didn't come to fruition, this logo demonstrates strong branding principles with its memorable, versatile design that could have been easily applied across various marketing materials and signage. The abstract nature of the "H" also suggests connectivity and movement, which aligns well with the concept of a hotel as a central hub for travelers.
Bally's Fusion VLT System logo combines sleek design with dynamic energy. The stylized red "F" icon, resembling a flame or swoosh, sits above the bold "FUSION" text. The "VLT SYSTEM" subtitle in grey adds context. This modern, eye-catching logo effectively conveys the idea of cutting-edge technology in the gaming and lottery industry.
This eye-catching design for Harrah's Entertainment and Coca-Cola's co-op promotion features vibrant, dynamic typography and imagery. The "Winning Will Find You" slogan pops in bold, 3D-style lettering against a starry purple background. Coca-Cola cans and a GPS satellite icon cleverly illustrate the promotion's unique tracking element. The composition's energetic style effectively conveys excitement and the potential for unexpected winnings to a nationwide audience.
This appetizing image showcases Rosa's Cafe's Tacos al Carbon dish in an authentic Mexican setting. The plate features two inviting tacos alongside colorful rice and beans. Fresh ingredients such as avocado, tomatoes, and roses surround the main dish, creating a vibrant and appetizing scene. The warm tones and rustic elements in the background enhance the overall atmosphere, making the food the star of the composition.
This minimalist logo design for "The George" hotel concept in Las Vegas features a clever and elegant approach. The circular shape forms a stylized "G" through the use of negative space, creating a simple yet memorable icon. The white symbol stands out boldly against the blue background, ensuring high visibility and recognition. Although the project didn't come to fruition, the logo's clean, modern aesthetic and subtle incorporation of the hotel's initial demonstrate strong branding principles. Its simplicity would have allowed for versatile application across various marketing materials and signage.
This product photo showcases the NeuraLabel Sirius, a high-volume desktop laser printer for label production. The image highlights the printer's professional-grade design, featuring a compact yet robust body in white and gray. The Sirius's advanced capabilities are evident from its large paper roll capacity and visible laser printing mechanism. The blue accents on the paper feeding system add a touch of modern design. This photo effectively demonstrates the Sirius's suitability for full-color, high-volume label printing in both small business and industrial settings.
This sophisticated marketing piece for Bally Technologies showcases a complex, multi-component design. The saddle-stitched brochure features a sleek, dark cover with bold red typography, emphasizing the product's cutting-edge nature. Inside, vibrant imagery of casino environments and gaming machines illustrates the software's application. The inclusion of removable cards in a pocket adds an interactive element, allowing for targeted information delivery. The high-quality printing, utilizing 4-color process plus two spot PMS colors, ensures rich, eye-catching visuals throughout the piece.
This product photograph showcases the Neuralog 300x, a specialized printer for the oil and gas industry. The device's sleek, professional design features a digital display and robust build. Its large format and industrial aesthetic underscore its capability to produce high-quality well logs, appealing directly to its target market of geologists and industry professionals.
This sophisticated marketing piece for Bally Technologies showcases a complex, multi-component design. The saddle-stitched brochure features a sleek, dark cover with bold red typography, emphasizing the product's cutting-edge nature. Inside, vibrant imagery of casino environments and gaming machines illustrates the software's application. The inclusion of removable cards in a pocket adds an interactive element, allowing for targeted information delivery. The high-quality printing, utilizing 4-color process plus two spot PMS colors, ensures rich, eye-catching visuals throughout the piece.
This logo design for Timbers Bar and Grill effectively captures the essence of a rustic, outdoor-themed restaurant. The circular emblem features a stylized forest in green, enclosing a clever multi-purpose orange curve. This curve ingeniously represents a flame, a flowing stream, and a crescent moon, adding layers of meaning to the design. The name "TIMBERS" is prominently displayed in bold, rustic typography, reinforcing the woodland theme. The "BAR & GRILL" subtitle clarifies the establishment's nature. The color palette of green, orange, and gold evokes a warm, natural atmosphere, while the circular border with dots adds a touch of refinement. Overall, this logo successfully communicates the restaurant's concept and ambiance, making it an appealing choice for a Las Vegas dining establishment with an outdoor, campfire-inspired theme.
This double-page spread from a NightForce rifle scope brochure exemplifies high-end product marketing. Rich orange and black tones create a premium, high-tech feel. Detailed images of the scope and its components, coupled with technical specifications, target the discerning audience of law enforcement, military, and competition shooters seeking top-tier optical equipment.
The Vitalink logo for Bally Technologies features a striking red circular icon with arching lines that cleverly form a "V" in negative space. This design suggests connectivity and vitality, aligning with the software's purpose. The bold, black "VITALINK" text below grounds the design, creating a balanced and memorable logo for the tech industry.
This elegant invitation set for Travis Audubon's conservation award luncheon features a thoughtful design approach. The main piece showcases a warm, personal photo of the honoree with his dog, creating an immediate connection. Accompanying materials use muted, black and white landscape imagery, emphasizing the environmental focus. The gold typography adds a touch of sophistication, while the overall design maintains a natural, earthy feel, perfectly aligned with the organization's bird-watching and conservation mission.
This close-up product photograph showcases the NeuraLabel 600e, a desktop laser printer designed for label printing. The image focuses on the printer's control panel, highlighting its user-friendly interface with clearly labeled buttons for functions like "Power Save/Wake Up" and "Help". The small LCD display shows the NeuraLabel logo, emphasizing the brand. The printer's sleek, professional design is evident in its gray color scheme and compact build. This detailed shot effectively demonstrates the printer's advanced features and industrial-grade quality, appealing to small businesses and industrial organizations in need of high-performance label printing solutions.
This vibrant graphic design effectively combines elements of the classic Monopoly game with a high-stakes casino promotion. The iconic Monopoly logo and mascot are prominently featured, while the "$100,000" and "Race to GO" text in bold, 3D-style lettering convey the excitement of the prize. Scattered $100 bills and the green background create a dynamic, money-themed atmosphere. The composition successfully merges the familiar board game imagery with the thrill of a casino promotion, making it eye-catching for various marketing applications.
This close-up photograph captures the delicate beauty of a red yucca plant in bloom. The vibrant coral-pink flowers are shown in sharp focus, contrasting elegantly against a soft, blurred background. The image's warm tones and intimate perspective highlight the plant's intricate details, making it an ideal accent piece for Landcraft's landscaping marketing materials. It effectively showcases the company's attention to detail and appreciation for native flora.
This striking photograph showcases a luxurious property in Las Vegas managed by a property management company. The image captures the essence of upscale urban living, featuring two towering residential skyscrapers with sleek, modern designs. The foreground highlights a beautifully landscaped pool area with palm trees, creating a resort-like atmosphere. The blue sky and warm lighting emphasize the property's desirable location and high-end amenities. This photo effectively communicates the quality and lifestyle offered by the property management company's portfolio.
This striking drone photograph showcases your technical skill and marketing savvy for Three 17 Inspections. The image captures a beautiful suburban home at the forefront, with its elegant stone and stucco exterior, manicured landscaping, and curved walkway. The aerial perspective provides a unique view of the property and its surroundings, including neighboring homes and the lush green area beyond. The sunset sky adds a warm, inviting atmosphere to the scene. This high-quality aerial shot not only demonstrates my drone operating capabilities but also effectively markets the inspection services. It's an excellent example of how modern technology can enhance the home inspection process and marketing efforts.
This minimalist logo design for NutrifyMe cleverly utilizes positive and negative space to create a dual-letter effect. The bold, blue curved shape forms a stylized "M" in the foreground, while the white space within it subtly reveals an "N". This simple yet sophisticated design effectively represents the company name with a modern, clean aesthetic. The use of a single, vibrant blue color against a light background enhances the logo's visibility and memorability, making it suitable for various branding applications in the health industry.
