• Creative Consultant, Creative Services

    April 2014 – Present
    PULSE (a subsidiary of Discover Financial)
    Houston, TX

    Oversees responsibility for optimizing the development, design, and production of PULSE marketing communications materials while concurrently serving as Technical lead for major corporate rebrand. Drives consistent execution of marketing materials across multiple channels.

    Actively leads the development of presentations for the PULSE executive team, as well as designs numerous internal and external communications deliverables, including assessing, designing, and implementing process improvement for company-wide presentation development. Continuously collaborates with outside advertising and marketing agencies.

    Notable Achievements

    • President’s Plate Award Winner as a key project contributor of the Woodforest National Bank Discover Debit team which resulted in signing the largest contract in this product’s history.
    • Successfully served as acting lead and major contributor for the $200K PULSE rebrand project, including identifying very existing use of the PULSE brand, developing timetables, and executing the redevelopment of each use of the PULSE brand.
    • Serves as subject matter expert for Department Heads to effectively guide various departments and functions across day-to-day projects to support the corporate creative direction and structure of this global organization.
  • Owner, Creative Director

    July 2008 – April 2014
    Aaron Prager Advertising & Design
    Las Vegas, NV – Tyler, TX

    Directed creative and production activities across 80 annual projects. Strategically elected and managed vendors to facilitate project completion. Delivered creative and marketing services to clients across a variety of industries, including tourism, law, hospitality, education, non-profit and landscaping. Successfully sought and closed new business opportunities; managed existing client relationships.

    Notable Achievements:

    • Increased client's customer base from 10 to 25+ revenue generating accounts by delivering complete rebranding, including developing new look and identity, launching website, and providing sales collateral to facilitate growth.
    • Tripled business for key client by revamping marketing materials, encompassing developing concept and creating all consumer interaction materials, including web and print collateral to achieve higher corporate visibility.
    • Significantly increased international exposure for helicopter tour service client by creating global marketing materials, translating ads into 8 languages, and guiding marketing spending decisions as part of $100K+ project.
    • Enabled successful launch of a new bar by directing all initial marketing efforts, including identity creation, collateral development, and advertising.
    • Grew business from $10K to $150K within 3-years by delivering innovative creative solutions that consistently exceeded client expectations.
  • Production Manager & Art Director

    Oct 2009 – Nov 2010
    G Creative Advertising & Design
    Las Vegas, NV

    Provider of marketing material, brand development, media placement, and strategic marketing development solutions.

    Challenged to lead creative design and project development functions. Oversaw a team of six reports across web design, production art, copywriting and video production. Served in key leadership role in relationships with major accounts.

    • Enabled financial growth for largest client, Bally Technologies, during a period when competitors were struggling by directing and executing key marketing and sales collateral initiatives.
    • Increased brand awareness for client by developing marketing mailer with integrated video and audio components.
    • Never missed a client deadline and always delivered projects on-budget by establishing and coordinating production schedules with vendors.
  • Art Director

    Aug 2005 – Jul 2008 • Jul 2000 – Aug 2002
    Entropy Group Branding & Design
    Las Vegas, NV

    Firm specializing in creation and development of marketing products and services for diverse clientele base.

    Guided creative and production activities to service 20-30 accounts across the gaming, hospitality, financial and automotive industries. Oversaw product development efforts and set strategy to optimize efficiency. Executed full creative development cycle, from initial conceptual design through final implementation of promotional or branding material. Maintained accountability for the appearance of all marketing materials. Identified and implemented new tools and processes to facilitate expansion of company services.

    • Won a $250K project with a major Las Vegas resort from a larger agency by implementing processes to facilitate faster responses to client requests and increase communication.
    • Increased company capacity to facilitate completion of work on a project 900% larger than normal billing by heading transition to new software, reengineering business processes and restructuring workflow.
  • Art Director

    Aug 2002 – Feb 2005
    Harrah's Entertainment, Inc (Corporate) / AGT Seven
    Las Vegas, NV

    World's largest provider of branded casino entertainment through operating subsidiaries.

    Designed and created materials for all Harrah’s Entertainment properties. Guided 12 creative personnel to develop marketing collateral aligned with established brand standards.

    • Supported delivery of 53.4% growth in corporate-wide revenue from $3.7M in 2002 to $7M in 2005 by designing and producing creative material for 26 properties.
    • Drove overall sales growth by empowering key marketing messages within advertising materials.
    • Led department in design and production of creative material for 26 properties. Developed print-based marketing materials for all properties in compliance with established brand standards that demonstrated and empowered key selling messages to drive overall sales growth and improve market position.
  • Art Director

    Dec 1998 – Jul 2000
    KSR Advertising & Marketing
    Las Vegas, NV

    Provider of marketing material, brand development, media placement, and strategic marketing development solutions.

    Oversaw appearance of marketing campaigns while leading design and production for all clients. Piloted initiative to expand services to include online and interactive offerings.

    • Facilitated offering of complete turnkey online products by piloting initiative to expand services to include online and interactive department for new and existing clients; led strategic direction and integration of new services into portfolio of products.
  • Graphic Artist

    Dec 1994 – Dec 1998
    CVA Advertising & Marketing
    Odessa, TX

    Creator of marketing material, brand development, media placement, and strategic marketing development solutions with $1.5M in annual billings.

    Developed creative solutions for clients by determining appearance and direction of marketing campaigns. Produced award winning advertising and marketing materials.

    • Career Note: Also held additional entry-level creative positions and internships at University of Texas, Permian Basin as well as KOCV-TV and Dominey & Etheridge Advertising.