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ABOUT

P R A G E R

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IMPROVE PROCESS EFFICIENCY AND COST-EFFECTIVENESS

My career is highlighted by a series of advanced positions of increased responsibility for maintaining a consistent track record of success. In my current role, I serve as Creative Consultant, Creative Services at PULSE (a subsidiary of Discover Financial) with responsibility for optimizing the development, design, and production of PULSE marketing communications while concurrently serving as Technical Lead for a major corporate rebrand.

During my career I have succeeded at achieving brand objectives, providing strategic vision, and executing organizational goals year-over-year. In recent years I’ve been involved in a number of advertising and marketing initiatives, including defining strategies and executing marketing deliverables that directly impact decision-making.

CHAMPIONING STRATEGIC BRAND DEVELOPMENT FOR FAST-PACED ORGANIZATIONS

My achievements are attributed to my marketing management capabilities and ability to optimize ever-changing business needs. Recognized as a creative leader and motivated professional, I strive to continuously deliver results beyond expectations.

AREAS OF EXPERTISE INCLUDE

Project Management • Business Development • Design & Photography
Project Development & Consulting • B2B & B2C Marketing • Coach & Mentor • Budgeting

SignatureAARON PRAGERCREATIVE DIRECTOR
 

PROFESSIONAL EXPERIENCE

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NEURALOG, INC.

Marketing Manager, — 2018 – Present

Orchestrated initiatives to completely revise all marketing materials of NeuraLabel brand. Lead ongoing redevelopment of corporate web site. Devised process to significantly reduce collateral creation cost by spearheading development of in-house studio. Achieved 53% increase in email engagement while reducing customer attrition by 55%. Increased number of online leads by 65% while significantly reducing lead costs. Collaborated with outside marketing agency and vendors.

• Overhauled entire product catalog including product photography development, copywriting, technical development, marketing collateral creation, print & online ad generation.

• Functioned as subject matter expert for department heads, effectively guiding various departments and functions across day-to-day projects, supporting corporate creative direction and structure.

DISCOVER FINANCIAL SERVICES

Creative Director, — 2014 – 2017

Optimized development, design, and production of PULSE marketing communications materials, served concurrently as technical lead for major corporate rebrand. Drove consistent execution of marketing materials across multiple channels. Led creation of presentations for executive team and designed numerous internal and external communications deliverables, including assessing, designing, and implementing process improvement for company-wide presentation development. Collaborated with outside advertising and marketing agencies.

• Won Discover President’s Plate Award as key project contributor of Woodforest National Bank Discover Debit team, resulting in signing largest contract in product history.

• Served as acting lead and major contributor for $200K PULSE rebrand project, identifying existing use of brand, developing timetables, and executing redevelopment of each use.

AARON PRAGER ADVERTISING & DESIGN, INC.

Creative Director/Owner — 2008 – 2014

Directed creative and production activities. Strategically elected and managed vendors to facilitate project completion. Delivered creative and marketing services to clients across variety of industries, including tourism, law, hospitality, education, non-profit and landscaping. Sought and closed new business opportunities and reinforced existing client relationships.

• Increased client customer base from 10 to 25+ revenue-generating accounts by delivering complete rebranding, including developing new look and identity, launching website, and providing sales collateral, facilitating growth.

• Revamped marketing materials, encompassing developing concept and creating all consumer interaction materials, including web and print collateral for higher corporate visibility, tripling business for key client.

• Created global marketing materials, translating ads into 8 languages and guiding marketing spending decisions as part of $100K+ project, increasing international exposure for helicopter tour service client.

• Enabled successful launch of new bar by directing all initial marketing efforts, including identity creation, collateral development, and advertising.

• Grew business from $10K to $150K within 3-years by devising and implementing innovative creative solutions, consistently exceeding client expectations.

• Negotiated vendor contracts, aligned to organizational and legal requirements and reviewed performance, determining timeliness and accuracy of deliverables, resulting in forecasted spending and fully-funded reserves as outlined by state law.

G CREATIVE ADVERTISING & DESIGN

Production Manager and Art Director — 2009 – 2010

Challenged to lead creative design and project development functions. Oversaw team of 6 reports across web design, production art, copywriting and video production. Served in key leadership role in relationships with major accounts.

• Enabled financial growth for largest client, Bally Technologies, during period when competitors were struggling, by directing and executing key marketing and sales collateral initiatives.

• Developed marketing mailer with integrated video and audio components, increasing client brand awareness.

• Recognized for never missing client deadline and always delivering projects on-budget by establishing and coordinating production schedules with vendors.

ENTROPY GROUP

Art Director — 2000 – 2002 & 2005 – 2008

Guided creative and production activities to service 30+ accounts across gaming, hospitality, financial and automotive industries. Oversaw product development efforts and set strategy. Executed full creative development cycle, from initial conceptual design through final implementation of promotional or branding material. Maintained accountability for appearance of all marketing materials.

• Won $250K project with major Las Vegas resort from larger agency by instigating processes, enabling faster responses to client requests and increased communication.

• Increased company capacity, expediting work completion on project 900% larger than normal billing by heading transition to new software, reengineering business processes and restructuring workflow.

• Identified and implemented new tools and processes, facilitating expansion of company services.

ADDITIONAL RELEVANT EXPERIENCE

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HARRAH’S & ENTERTAINMENT

Las Vegas, NV — Art Director

KSR ADVERTISING & MARKETING

Las Vegas, NV — Art Director

CVA ADVERTISING & MARKETING

Odessa, TX — Graphic Artist

UT PERMIAN BASIN

Odessa, TX — Graphic Artist

EDUCATION

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MASTER OF BUSINESS ADMINISTRATION (MBA)

University of Texas of the Permian Basin

BACHELOR OF ARTS (BA), FINE ART

University of Texas of the Permian Basin

TECHNICAL SKILLS

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Adobe Creative Suite

Photoshop, Illustrator, InDesign, Dreamweaver, etc.

Microsoft

Word, Excel, PowerPoint, Outlook

Coding languages

HTML5, HTML for email & CSS3

Misc

Strata 3D CX, Quickbooks

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A highly devoted team, ready to re-make your brand, embrace your digital presence and serve you with top level knowledge.

Team memberKING OF THE CASTLE
HUSBAND
FATHER TO 4

AARON PRAGER

Outside of God, work and my family, I’m an avid hockey player and fan. Dallas Stars #1!

Team memberMY QUEEN
BEST FRIEND
PARTNER IN CRIME

JULIE PRAGER

God blessed me with a wife who enjoys being active with our kids, cooking healthy meals and CrossFit.

Team memberHEIRS & HEIRESSES
LITTLE SHEEP
MY INSPIRATIONS

MY FAMILY

Jack (17), Logan (14), Madeleine (11), and Abigail (7) keep me busy and moving! There is never a dull moment in our house. We are blessed!

AWESOME CLIENTS

Over the course of my career, I had the privilege to work with some amazing organizations.

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